What is Search Engine Marketing?
Search Engine Marketing is a part of internet marketing which is used to promote the websites by increasing their visibility in Search Engine Result Pages (SERPs) through paid advertising. It is one of the most effective way to grow your business in an competitive marketplace. It is the best way to promote your products online and grow your business.
How Search Engine Marketing works?
Advertisers bid on Keywords that user enter in search engine such as Google and Bing when they look for certain products or services. Advertisers get the opportunities to show their ads for those search results.
Search Engine uses complicated algorithm to show the most relevant results on the top of the page. Advertisers use paid search advertising to show their ad on the top of the page. These ads are known by the term pay-per-click ads. They come in many formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information, such as price and reviews.
Comparison between SEM and SEO
Search Engine Marketing refers to both paid search results and organic search results. SEM is a wider discipline that includes SEO. SEM refers to paid advertising with Adwords and Bing ads. It is beneficial for the advertiser because it enables potential customer to contact a company directly with one click.
SEM is a system where advertisers pay search engines to show their ads in the search result. Whereas, SEO is little different because here advertisers don’t pay google. Here website’s owner uses this technique to show their web pages on the top of the search results.
Keyword Research for Search Engine Marketing
You need to do Keyword Research for using best keyword in your search engine marketing campaigns. First, you need to identify keywords that are relevant to your business and that prospective customers are likely to use when searching for your products and services. There are many Free Keyword Tools available for doing keyword research for SEM.
Ad Auction for Search Engine Marketing
Most of the advertiser think that whomever has the largest advertising budget will win the auction. But, this is just a misconception about the SEM. Although having a large advertising budget is advantageous but it also depends on so many other factors. While targeting highly competitive keyword large budget is helpful. Before appearing in the search result, all ads go through a process known as Ad Auction.
To be entered into the ad auction, advertisers select keywords they want to bid on, and state how much they are willing to spend (per click) to have their ads appear alongside results relating to those keywords. Google calculates the quality score of ads during the ad auction to determine placement of advertisements. The result of this calculation is known as ad rank.
What is Quality Score in Search Engine Marketing
Search Engine calculate the Quality Score of ads before placing the ad in SERP. High Quality Scores can help you achieve better ad position at lower costs, because Google favors ads that are highly relevant to user queries. Quality Score of the ad depends on how much relevant it is to user’s query and How much competitive it is.
Search Engine Marketing is one of the best way to advertise your product and grow your business. It allows advertisers to reach their potential customer in less cost and efforts.